Formulate the feel: Berg+Schmidt insights for texture & sensory appeal

Texture is a primary driver of consumer perception in cosmetics, shaping product acceptance long before functional efficacy is evaluated. Developing a targeted sensory profile requires understanding how raw materials interact across emulsifier systems, oil phases, and rheology modifiers. In this webinar, Berg+Schmidt introduces the Texture & Sensory Compass — a framework that links sensory descriptors to measurable formulation parameters. Participants explore methods such as sensory mapping, texture classification, and structure–function correlation to optimize spreadability, absorption kinetics, and skin feel. Gain practical insights into designing formulations that deliver both robust performance and distinctive sensory appeal.