
Our stand centred around three key beauty trends
Conscious beauty: delivering integrity, safety, and transparency through biotech innovations and upcycled natural ingredients for effective, ethical, and sustainable products.
Inner beauty: focusing on holistic well-being with intentional, simple, and customised cosmetics.
Smart beauty: celebrating individuality and creativity by blending science and innovation for experimental, educational beauty experiences.

The event was a celebration of creativity, collaboration, and the forward-thinking spirit that drives the beauty industry. We return with fresh ideas, stronger partnerships, and renewed excitement to support our customers with the right ingredients for the right trends.