From texture to performance: How new-generation waxes are redefining personal care formulations

Koster Keunen has long been recognised for its expertise in innovative wax technologies for personal care applications, supporting formulators with functional and sensory-driven solutions across a wide range of product categories. As consumer expectations continue to evolve, formulators are increasingly looking for ingredients that combine elegant textures, stability, formulation flexibility and high-performance sensory profiles. Specialty waxes are becoming key tools in achieving these goals while enabling greater creativity in formulation development.

This session focuses on three specialty waxes designed to support modern personal care concepts: Kester Wax K42, EcoWax JP and Kester Wax K70P. Their unique technical properties, crystallisation behaviour, sensory characteristics and application potential will be explored in detail alongside practical formulation insights. The webinar will highlight how these innovative wax solutions can contribute to refined textures, improved structure, enhanced spreadability and optimised performance across skin care, lip care, colour cosmetics, deodorants and other personal care applications.